The NOW is a boutique massage studio and lifestyle brand that provides a space to escape the daily pressures of life. Founded on the idea of being in the moment, The NOW fills the void in the market for a high-quality, affordable massage in a serene setting—without the need to commit to the whole spa experience.
Each boutique offers a thoughtfully-crafted menu that puts the individual front and center. From soothing add-ons, to crystal healing, to herbal heat therapy, clients enjoy a customizable luxury experience that doesn’t break the bank. With its chic, minimalist design, The NOW has quickly become LA’s hottest wellness destination for locals and globe-trotting influencers alike. The NOW has differentiated itself from key competition by connecting with the 147 million untapped Gen Z and Millennial generations through fresh, empowering messaging. With a proven concept and stunning key business metrics, The NOW has extensive potential!
Competitive Advantages of The NOW