The GI-Tax business model is to make 100% of our customers happy, 100% of the time. We have modeled our approach to customer service and standards after the Disney company’s, and our office consistency standards were modeled after McDonald’s, two leaders in both respects. We felt that the Tax Prep industry needed a new concept in taking care of customers very differently than “the way it has always been done”.
Unlike our competitors, we understand that the trust we earn from our customers does not just come with preparing an income tax return once a year. The tax preparation industry for years has been a “Wham Bam, See You Next Year” business; whereby after April 15th tax offices close until January, leaving their customers no place to go for financial advice after tax season. We have found that the relationship with our customers just begins during tax season, so G.I. Tax offices are open all year long, to be there when our customers want and need us.
GI-Tax is the first in the industry to offer their “Patriot Bar” services to their tax customers that allow for free financial advice twelve months a year, without charge, just for being a customer. Services include notary services, financial advice, credit counseling, helping with FAFSA applications, court financial statements, and of course tax advice.
GI-Tax has finally developed a business model for the Tax Prep industry that focuses on the customer rather than on the tax office. Understanding the importance keeping of customers engaged all year with policies such as their Patriot Bar services and all year long office hours, success is imminent.